In the article, Arina Pouzoullic, Founder of Second Petale, shares her insight into the emergence of younger, more confident collectors seeking unique, signed and rare pieces rather than conventional luxury staples. She highlights how these “new collectors” are reshaping the market with a strong appetite for individuality, authenticity and exceptional craftsmanship.
By positioning itself at the crossroads of art jewellery and collectible pieces, Second Petale is presented as a gallery that embodies this shift, championing jewellery that stands apart from traditional norms. The article reinforces Second Petale’s role in addressing the expectations of a new clientele and contributing to the transformation of the contemporary and second-hand jewellery landscape.
